Product placement is a promotional tactic used by marketers in which a real commercial product is used in fictional or non-fictional media, and the presence of the product is a result of an economic exchange. Promotion involves dissemination about a product, product line, brand, or company. Promotion is the specific mix of advertising, personal selling, sales promotion, and public relations a company uses to pursue its advertising and marketing objectives. Information gather is extremely important at this stage of the game.

　　如果把placement和promotion仅仅限定在一次找工作的过程中，那么地点可能就是一次面试，或者一次招聘会，而promotion可能就是招聘者推销自己的方式，可能是招聘者的一次简短的介绍(short presentation)，或者一份漂亮的简历等。作为学生，就是多多利用现有的资源，比如收集网上的公司的资料、广告，参加招聘会和听取一些成功人士的求职经历，结合自己的实际情况，取长补短，把自己successfully sell出去。